Workflow Builder: Pick an Email Sender Domain for Each Workflow!

Workflow Settings: Sender Domain Selection

Workflow Settings now has a Sender domain dropdown under Sender details. Choose any verified dedicated domain on the sub-account and every email action in that workflow will send from it, similar to how domain selection already works in Email Campaigns. If the sub-account has no dedicated domains configured, the dropdown will not appear.

The Sender domain dropdown displays all verified dedicated domains on the sub-account, as well as an option for ‘All domains’.

All domains: Enter the sender name and email prefix, such as ‘marketing’. Emails will continue to send across configured domains using weighted distribution set up in the sub-account.

Specific domain: Select a domain and enter the email prefix. For example, ‘marketing’ with ‘example.com’ will send emails as ‘marketing@example.com’.

If you enter a full sender email on a different domain, the sender email will override the selected domain and a warning for Sender domain mismatch will appear. Mismatched domains may impact deliverability. Sender details set within an individual email action will take precedence over the workflow-level settings.

Add and verify your domain under Email Services, Dedicated Domains.
Open the workflow, go to Settings, and select the domain under Sender domain.
Set a From name and From email, then save. Every email action in the workflow will inherit these settings.

Workflow Domain Selection Benefits

Previously, every workflow in a sub-account was sent out on the same domain. Changing the From address on a workflow only altered the name people saw, not the actual domain the email was sent from. This posed a risk where one poorly performing campaign could affect all other emails, potentially landing them in spam folders too.

Now, you have the flexibility to choose the domain on a workflow-by-workflow basis. Reminders and receipts can be sent from one domain, while promos and cold outreach from another. This allows you to isolate any issues to a specific domain, protecting others from potential harm.

For example, a sub-account sends appointment reminders and payment receipts from mail.acmeclinic.com, and runs its monthly promo nurture on news.acmeclinic.com. If the promo campaign performs poorly, it will only impact the reputation of the promo domain, leaving the reminders unaffected.

Only verified domains from Email Services will appear in the dropdown.
Sender details on an email action will override the workflow settings, including the domain selection.
Email headers configured in your dedicated email settings take precedence over those in the workflow settings.