Action needed: move your WhatsApp marketing to MM Lite before October 2027

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Meta Announcement: Migration to MM Lite

Meta has confirmed that marketing messages will stop being delivered through the Cloud API on October 13, 2027. From that date, every WhatsApp marketing send must route through Meta’s Marketing Messages API, which Clixio already supports as MM Lite. Activation takes a few minutes per sub-account, your existing templates and numbers carry over untouched, and the capabilities you gain are ones Cloud API will never receive.

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Time to Move

⏳ You have about 12 months. But the reason to move now is not the deadline, it is that your campaigns are currently running without delivery optimization, conversion tracking, and creative formats that only exist on MM Lite.

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What your sub-accounts gain

📈 Delivery optimization Cloud API does not have

🎨 Creative and formats unavailable on Cloud API

📊 Measurement and guidance

🔄 Migration without disruption

  1. In the sub-account, go to Settings → WhatsApp. A banner prompting MM Lite activation appears.
  2. Click Enable MM Lite. This redirects you to the WhatsApp account interface.
  3. Open the Requests tab and click Respond.
  4. When the prompt to improve ROI with the Marketing Messages API appears, click Continue.
  5. On the Review LeadConnector’s access request screen, confirm the permissions and click Finish.

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Start with your highest marketing-volume sub-accounts, since those see the delivery and measurement benefits immediately.

Why this matters for your business

Meta has drawn a clear line. Cloud API will keep carrying service and utility traffic, but its marketing capability is now closed to new investment and closes entirely in October 2027. Every campaign your sub-accounts run on Cloud API between now and then is a campaign sent without delivery optimization, without funnel visibility, and without the creative formats your competitors on MM Lite already have.

  • Reach more of the right people on the same send volume, with delivery decisions informed by engagement signals
  • Prove campaign value to your clients by tracking the whole path from message to purchase, not just read receipts
  • Run campaigns your Cloud API competitors cannot, including animated headers and app deep links
  • Stay on the endpoint Meta is actually investing in, so you receive new marketing capabilities as they ship
  • Migrate calmly across twelve months rather than scrambling across your client base in late 2027

Open Settings → WhatsApp in your highest-volume sub-account and enable MM Lite today.