Spintax – Create dynamic variants of your emails easily 🚀

Create unique email variations automatically, making cold outreach more personalised and less repetitive.

You can generate multiple variations of words, phrases, or entire sentences within a single email template, and the system will automatically select one variation when the email is sent.

In this case, the recipient will see either “Hey there!”, “Hello there!”, or “Hi there!”. Spintax also supports nested Custom Values within variations and can be used in subject lines, preview text, or the email body.

1. Helps reduce content uniformity in cold email campaigns, supporting deliverability and SPAM best practices.
2. Reduces repetitive content across extensive outreach sequences.
3. Tests different messaging approaches without the need to maintain multiple versions for A/B testing.
4. Achieves feature parity with leading cold outreach platforms.

1. Open the email builder.
2. Add your content variations inside curly braces after the keyword “SPIN” {SPIN|}, separating each option with a pipe |.

{SPIN|Hey|Hello|Hi} {{contact.first_name}}

3. Save your message or template.
4. When the message is sent, one of the options will be selected at random. You can test this in your inbox after sending.