Refreshed Placeholder Images in Store Builder

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We’ve refreshed the placeholder images used across Ecommerce Store pages and elements in the Page Builder. The new illustration-based placeholders provide a cleaner, more consistent editing experience and reduce confusion caused by realistic product images.

The updated placeholders are available across:

  • Product Listing, Product Detail, Cart, Checkout, and Thank You pages
  • Featured Product, Featured Products, Upsell, and Collection elements
Standardised Placeholder Text

We’ve also standardised placeholder text (for example, “

Product title

” and “

Collection title

“) and improved builder previews by showing:

  • Subscription and Free Trial badges below the price on product cards
  • A product image placeholder for collections without an image instead of a grey placeholder

How to Enable the New Placeholders

  1. Go to

    Admin Portal → Settings → Labs

    .

  2. Search for “

    Page Builder: New Image Placeholders

    “.

  3. Toggle the feature

    On

    .

  4. Reload the Page Builder to see the updated placeholders.

Important Notes

  • This is a visual-only enhancement—no changes to layouts, functionality, or live store content.
  • The feature only affects placeholder images shown when no product or collection is connected.
  • The Labs flag is enabled

    per sub-account

    and can be turned off at any time to restore the original placeholders.

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