Multiple ad sets & ads for Meta ad campaigns

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👀 What’s New?

  1. You can now create up to 10 ad sets within a single Meta Ads campaign, allowing for enhanced testing of different audiences, placements, and strategies.
  2. Each ad set now supports up to 10 ads, facilitating multi-ad experimentation within defined target groups.
  3. The campaign flow has adopted a structured hierarchy: Campaign > Ad Set > Ad.
  4. When you create a campaign, 1 ad set and 1 ad are automatically generated to expedite the process.
  5. New ad sets can be added at any time using the “Create Ad Set” option in the campaign ellipsis menu.
  6. Utilise the ellipsis (⋮) menus at both ad set and ad levels to:
    • Add, Duplicate, or Delete items effortlessly.
  7. A redesigned Review Screen allows you to examine and toggle through ad sets and their ads before publishing, enhancing confidence and transparency in your setup.
  8. The Statistics Tab now tracks performance not only at the campaign level, but also by ad set and ad level, providing deeper insights and optimisation opportunities.

👷 How It Works:

  1. Create a Campaign (e.g. Lead Generation, Website Traffic, etc.)

  2. The system will automatically generate the structure of 1 ad set and 1 ad by default.

  3. To add more:

    • Click the campaign ellipsis (⋮) to Create Ad Set (maximum of 10 ad sets).
      ![image](

    • Within each ad set, click the ellipsis to Create Ad (maximum of 10 ads per set).
      ![image](

  4. Use the ellipsis menus to duplicate or delete ad sets or ads.

  5. Configure:

    • Campaign-level settings (objective, special ad category).

    • Ad set-level controls (budget, placements, geographic/audience targeting).
      ![image](

    • Ad-level creatives (lead form, media, text, CTA button, etc.).
      ![image](

  6. Navigate to Review and select any ad set/ad from the left panel to inspect details.
    ![image](

  7. Publish and monitor via the Ad Manager > Statistics screen:

    • View metrics including impressions, clicks, CPC, conversions, and spend, among others.
    • Drill down from campaign > ad set > individual ad.
      ![image](
      ![image](

🌟 Why It Matters:

  1. Powerful Testing: Run multiple audience hypotheses or creative variations within the same campaign.
  2. Scalable Strategy: Ideal for agencies and advanced advertisers managing segmented targeting.
  3. Enhanced Usability: Intuitive creation and editing flows minimise friction in building complex campaigns.
  4. Performance Control: Granular reporting enables easier identification of effective strategies at every layer.

📝 Notes:

  • Campaigns must include at least one ad set and one ad to be valid.
  • All existing features, such as duplicate/delete a campaign, remain accessible from the Ad Manager Home view.
    ![image](

📖 Help Article

[How to use multiple ad sets in Meta ad campaigns](