Lazy Load for All Image-Based Elements (Optimized & Non-Optimized)

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We’ve rolled out a performance-focused enhancement that applies lazy loading to all image elements, regardless of whether Image Optimisation is enabled. This update is now live across Funnels, Websites, E-commerce Pages, and Webinar Previews.

Previously, lazy loading (loading=”lazy”) was only applied to image tags with Image Optimisation enabled. As a result, if a user opted out of image optimisation, all images loaded immediately, negatively impacting page performance.

With this update:

  • The loading=”lazy” attribute is now automatically applied to all image tags, including non-optimised ones.
  • This change applies across all image-based components, including:
  • Affected Image Elements:
  1. FAQ images
  2. Blog post images
  3. Author profile images
  4. Map images
  5. Social share icons
  6. Featured post images

Benefits of This Enhancement

  • Faster Initial Page Loads: Only images in or near the viewport load, improving time-to-interactive.
  • Improved PageSpeed & Core Web Vitals: Optimised resource loading enhances performance scores.
  • Lower Bandwidth Usage: Prevents unnecessary downloads for off-screen content.
  • Enhanced User Experience: Content loads smoothly as users scroll.

This enhancement was implemented to improve page performance and user experience by enabling lazy loading across all image types—regardless of image optimisation settings. It’s especially valuable on image-heavy pages like blogs, FAQs, and e-commerce listings, where users may not scroll through all content.

No action is required—this is already active on all supported platforms.