Instagram unified onboarding (Instagram direct connection)

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Instagram Unified Integration is now available in Labs, enabling businesses to connect Instagram accounts directly without the need for a connected Facebook Page. This enhancement offers greater flexibility in how Instagram accounts are linked and managed, while also paving the way for future Instagram-native features that will only be supported through this direct connection method.

  • Dedicated Instagram integration card under Settings → Integrations
  • Centralised view of all connected Instagram accounts
  • Support for both:
  • Direct Instagram connections
  • Facebook Page-based Instagram connections
  • Messaging & Automations toggle for account-level control
  • Sync Instagram Direct conversations into CRM
  • Create and manage contacts from Instagram conversations
  • Trigger workflows and automations based on Instagram interactions
  • Manage Instagram conversations alongside other messaging channels

P.S.

Available under Labs → Instagram Direct Integration. After enabling the Labs feature: Settings → Integrations → Instagram

  • Facebook Page-based Instagram connections will continue to operate as expected.
  • Enabling direct connection will automatically disable the toggle for page-based Instagram connections.
  • Instagram accounts connected through a Facebook Page cannot be disconnected independently; the associated Facebook Page must be disconnected first.
  • Existing workflows and automations will remain functional if the same Instagram account is switched between connection methods.
  • Disabling the Messaging & Automations toggle will halt both Instagram messaging and automation functionality for that account.
  • Direct Instagram connection support is required for certain upcoming Instagram-native features (e.g., DM to followers, Poll replies, etc.).
  • Instagram is one of the most significant communication and lead-generation channels for businesses. Direct Instagram integration provides:
  • Greater flexibility in account connection and management
  • Improved visibility into connected Instagram accounts
  • A streamlined setup experience without dependencies on Facebook Pages
  • Support for upcoming features such as Follow-to-DM and Poll Reply automations
  • A more robust foundation for future Instagram messaging and automation capabilities
  • This enhancement supports future improvements and beta functionalities from Meta.

To support the DM to follower capability once Meta releases it, please refer to the following images:

Integration page
Unified Modal
Oauth