Google Ads Widgets for Dashboards — Your Ad Performance, Right Where You Work

• A dedicated Google Ads section is now available in the Dashboards widget panel. Connect your Google Ads account at the sub-account level once, and all 11 widgets will automatically pull data.
• 11 ready-to-use widgets include: Total conversions, Conversions over time, Total cost, Cost over time, Total clicks, Clicks over time, Total impressions, Impressions over time, Clicks by campaign, Conversions by campaign, and CPC (cost per click).
• Each widget is fully configurable. You can filter by Campaign, Campaign type, Zero impressions, Zero conversions, or PPC markup to display the exact data your clients require.
• Google Ads metrics are now available as dimensions in Custom Metrics. Use the formula builder to create cross-module KPIs like ROAS or Cost per closed deal.

1. Connect Google Ads at the sub-account level under Settings → Integrations → Google Ads. All widgets will inherit this connection automatically.
2. Open any dashboard and click ‘Edit dashboard.’
3. Click ‘+ Add widget’ and scroll to the new Google Ads section.
4. Select a widget, confirm your linked Ad account in the Integration tab, configure filters and chart type, and click ‘Save changes.’

• Everything in one place: Google Ads performance now sits alongside your other reporting widgets, allowing location admins to view spend, clicks, and conversions without needing to log into a separate platform.
• Spend visibility at a glance: Total cost and Cost over time provide immediate clarity on spending, ensuring there are no surprises at the end of the month.
• See what’s actually working: Clicks by campaign and Conversions by campaign break down performance to the campaign level, making it easier to identify top performers and underperformers.
• Connect ad spend to business outcomes: With Google Ads now available in Custom Metrics, you can merge ad data with pipeline and revenue data to demonstrate the real return on your clients’ advertising investment.

More cross-channel reporting, combining Google Ads with other marketing sources, is on the roadmap.

1. Google Ads must be connected at the sub-account level before widgets will display data. Go to Settings → Integrations → Google Ads to connect.
2. All 11 widgets support filtering by Campaign, Campaign type, Zero impressions, Zero conversions, and PPC markup.
3. Widgets are available in Dashboards, Reporting, and Custom Metrics.
4. Widgets are available on all plans that include Dashboards & Reporting.