Enhanced Meta Pixel Tracking for Funnel and Website Builder!

We’ve enhanced Meta Pixel tracking to ensure that event tracking is now more accurate and reliable across supported pages and checkout experiences.

With this update, standard Meta events can be tracked via both the browser pixel and Meta’s Conversions API (CAPI). This improvement helps to reduce duplicate tracking, enhance attribution, and provide you with more reliable conversion data.

Key Features:

• You can now monitor essential customer actions, such as landing on a page (PageView), viewing products or offers (ViewContent), starting the checkout process (InitiateCheckout), entering payment details (AddPaymentInfo), and completing a purchase (Purchase).
• Tracking now operates through both the Browser Pixel and Server-Side API (CAPI) for more dependable reporting.
• PageView events are now captured on every page load, while ViewContent events are exclusively captured on store product-listing, product-detail, or offer pages.
• Duplicate events are more effectively managed in single-page funnel experiences; clicking scroll-to-section or anchor links will not trigger additional PageView or ViewContent events.
• We now track when a customer initiates the checkout process (InitiateCheckout in 1/2 step order forms and cart checkout buttons) and when they enter payment details (AddPaymentInfo on make payment buttons). The InitiateCheckout event also transmits additional comprehensive order details.
• Purchase events triggered on order confirmation, upsell, or thank you elements now send detailed order information (value, currency, product/funnel content IDs) and hashed user data (SHA256 hashed email, first name, last name, and phone number). They also use actual order IDs (joined if multiple exist) instead of random event IDs for precise attribution.

Benefits:

• Experience more reliable Meta tracking across various stages of the customer journey.
• Browser and server events now work together more effectively, helping to reduce duplicate reporting.
• Improved checkout and purchase tracking offers clearer conversion data for optimising your campaigns.

What You Can Track:

• Monitor page visits across all funnels and websites, alongside specific content views for products and offers.
• Measure when a customer initiates checkout, adds payment details, or completes a purchase.
• Enhance Meta attribution with improved deduplication and precise order-based event IDs.

For optimal results, please add events only from the Events tab. Adding events both in the Events tab and through settings (using custom scripts) simultaneously may lead to inconsistent tracking results.