Customize marketing audit report website widget fields

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We’ve rolled out new customisation improvements for Marketing Audit Report widgets, giving you more control over how your lead capture forms appear to visitors.

Screenshot 2026-05-19 at 6

You can now customise:

  • Input field labels
  • Placeholder text

Supported fields include:

  1. First name
  2. Last name
  3. Phone number
  4. Email
  5. Business
  6. Website

Marketing audit widgets are commonly used as lead magnets across websites, landing pages, ads, and outbound campaigns.

Until now, field copy was fixed and couldn’t be tailored to different audiences or campaign goals.

With this update, you can now:

  • Match widget copy to your brand voice
  • Use more conversion-focused messaging
  • Adapt field labels for different industries or use cases
  • Create a more personalised lead capture experience

For example:

  • “Business name” → “Company name”
  • “Website” → “Enter your website URL”
  • “Phone number” → “Best number to reach you”
  1. Better alignment with landing page messaging
  2. Improved flexibility for agencies managing multiple campaigns
  3. More personalised and conversion-friendly lead capture forms

The next phase of widget improvements will focus on:

  1. Adding support for custom fields
  2. Field-level visibility and functionality controls
  3. More advanced layout and customisation options

These improvements help make Marketing Audit widgets more flexible, customisable, and conversion-focused for different business needs.