Currency and Conversion Value in Google Ads Conversion Action

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We’ve enhanced the “

Add to Google Ads

” conversion action by introducing two new input fields:

  • Currency

    – Defaulted to USD but customisable as per users choice. It determines the type of currency that will be used for reporting your conversions (e.g., USD, EUR, GBP).

  • Conversion Value

    – Defaults to 1 and supports

    custom values

    , allowing dynamic assignment per contact or event. The

    conversion value

    represents the monetary worth of a specific conversion action. This is useful if you want to track how much revenue or value each conversion generates from your ads.

  • When setting up a conversion event for Google Ads under Automations > Workflows, users will now see:
  1. A

    Currency field

    with a default value of

    USD

    that can be changed by the user depending on the country or region the conversion occurs.

  2. A

    Conversion Value

    field, pre-filled as

    1

    , with the ability to define

    Custom values

    .

  • The updated

    Add to Google Ads action

    , still retains the

    Custom Mapping

    toggle for advanced users who want to map

    GCLID, GBRAID, or WBRAID

    using their own field logic.

Before: The conversion action only allowed naming the action and selecting a conversion event.

image

After: It now includes

Currency

and

Conversion Value

inputs to align with Google Ads’ better conversion tracking needs.

image
  • Currency is set to USD by default but can be manually updated.
  • If Conversion Value is defaulted to 1 but is customisable as per the user.
  • This enhancement improves tracking accuracy and unlocks better reporting in Google Ads.

📚Updated help article: