Additional Assets Support at Campaign Level in Google Ads

This enhancement allows users to configure the following three asset types directly in the campaign setup:

• You can now upload a 1:1 square image from the media library to be used as your brand logo.
• Upon upload, an

  Edit

  option appears, enabling cropping and aspect ratio adjustment.

• Only square images are accepted; others will be discarded during campaign delivery.

• Add phone numbers that will appear in your ads, making it easy for users to call your business directly.
• Desktop users see the number; mobile users get a tap-to-call option.

• Select from existing call extensions or click

  “Create a new call”

  to add a new number.

• You can assign multiple call extensions for broader reach.

• Display up to 20 additional site links that direct users to specific parts of your website.
• Minimum: 2 | Recommended: 4

• Choose from existing sitelinks or create new ones using the

  “Create a new sitelink”

  button.

• Each sitelink includes a title, optional description lines, and a final URL.

• Image assets
• Google lead forms

• If campaign-level assets are not assigned, any existing account-level assets will be used as fallback defaults.
• Only 1:1 images will be accepted as logos; non-square images are ignored during ad processing.
• Ensure call assets meet Google Ads approval guidelines to avoid disapprovals.