Ad Manager: Opportunity Score for Google & LinkedIn Campaigns

After the initial launch of Opportunity Score for Meta campaigns, we have extended the same pre-publish guidance to Google and LinkedIn, with recommendations tailored to each platform and campaign type. Users can now review campaign readiness, identify potential setup issues, and enhance their campaigns before publishing, all from the Review screen.

1. Opportunity Score for Google & LinkedIn

2. Platform-Aware Recommendations

• Google: Reviews relevant areas such as keywords, audience, budget, creatives, tracking, ad schedule, language, placements, bidding setup, and applicable campaign assets.
• LinkedIn: Reviews audience and location targeting, budget, creatives, destination URLs, lead-gen setup, language, and other campaign-specific requirements.
• Only applicable campaign settings are considered, based on the selected objective, ad format, and configuration.

3. Prioritised Improvement Suggestions

• Recommendations are grouped into areas such as

  Audience, Budget, Creative, Tracking, and Keywords

  , where applicable.

• Suggestions indicate their potential impact, allowing users to focus on the most significant improvements first.

4. Click to Review and Fix
5. Select a suggestion to navigate directly to the relevant campaign section, enabling quicker changes — consistent with the Meta Opportunity Score experience.

1. Create or edit a

   Google, LinkedIn, or Meta campaign

   in Ad Manager.

2. Complete your campaign setup and move to the

   Review

   screen.

3. Open the

   Opportunity Score

   panel.

4. Review your overall score and individual recommendations.
5. Click a suggested action to navigate to the relevant campaign setting.
6. Make the required improvements and review the updated score before publishing.

Opportunity Score provides advertisers with an additional layer of validation before launch, helping them:

• Identify missing or potentially limiting campaign settings earlier.
• Understand which improvements could have the greatest impact.
• Reduce guesswork during the campaign review process.
• Build better-configured campaigns across all supported advertising platforms.

1. Opportunity Score is available on the

   pre-publish Review screen

   .

2. Suggestions vary depending on the

   platform, objective, campaign type, ad format, and applicable settings

   .

3. Opportunity Score is advisory and does not guarantee campaign performance.