👀 What’s New?

1. Added Conversion Location selection at Ad Set level:

• Instant Forms (default)
• Website
• Website and Instant Forms

2. Introduced Dataset (Pixel) selection (required for Website & Hybrid).
3. Added Conversion Event dropdown for both Website and Hybrid (Instant Form and Website).
4. Added Destination URL field at Ad level (required for Website & Hybrid).
5. Hybrid support now allows both Lead Form + Website URL in the same ad.

👷 How It Works:

1. Select Objective: Lead Generation.
2. At Ad Set level, choose Conversion Location:

• Instant Forms > Lead form only (existing behaviour).
• Website > Requires Dataset + Conversion Event.

• Website & Instant Forms > Requires Dataset + Conversion Event.

3. At Ad level:

• Website > Destination URL required.

• Instant Forms > Lead Form required.
• Hybrid > Both required, after which Meta optimises which one to display to users based on their optimisation engine rules.

4. Publishing is blocked if any required fields are missing.

⭐Why It Matters:

• Brings HL closer to Meta Ads Manager parity.
• Enables website-based lead optimisation using Pixel events.
• Supports hybrid lead collection (Website + Instant Forms).
• Improves performance flexibility for advanced advertisers.

📝 Notes:

1. Conversion Location cannot be changed after publication (Meta limitation).
2. Instant Forms remains the default for backward compatibility.
3. Reporting adapts dynamically based on the selected conversion location.