Ad Manager – Custom Values in ad copy

/in

📝 **Summary of the Release**

Custom Values are now supported in

Ad Manager ad copy fields across Meta, Google, and LinkedIn

campaigns.

Users can insert reusable business-specific values such as

business name, city, support email, offer name, service area, phone number, or other saved Custom Values

directly into supported ad copy fields.

These values resolve in the

campaign preview and review screens

, helping users confirm the final ad content before publishing.

  1. **Custom values in ad copy**

    – Users can now insert Custom Values into eligible ad copy fields across

    Meta, Google, and LinkedIn

    campaigns.

  2. **Insert custom values picker**

    – A new insert option allows users to

    search, select, and add saved Custom Values

    directly into supported copy fields such as primary text, headlines, descriptions, and introduction text.

image
image
image

  1. **Map custom values before publishing**

    – The new

    Map custom values

    action allows users to add or review missing values used in the campaign before publishing.

image

  1. **Resolved preview**

    – Preview and review screens now show the

    final resolved copy

    , enabling users to clearly verify what will appear in the published ad.

image
image

  1. **Validation for safer publishing**

    – Ad Manager now alerts users when Custom Values are

    missing, invalid, empty, or exceeding platform character limits

    , helping prevent publishing issues.

  2. **Reusable templates across sub-accounts**

    – Campaign templates can retain Custom Value keys, facilitating the reuse of one template across multiple sub-accounts while mapping client-specific values prior to launch.

  1. Go to Ad Manager.
  2. Create or edit a campaign for

    Meta, Google, or LinkedIn

    .

  3. Open the

    ad copy section

    .

  4. Click the

    Insert Custom Values

    icon beside a supported copy field.

  5. Search and select the Custom Value you wish to use.
  6. Continue building the campaign.
  7. Click

    Map custom values

    if any value needs to be added or reviewed.

  8. Review the resolved copy in the

    preview/review screen

    .

  9. Publish the campaign once all validations have been cleared.

⭐ **Why this feature matters**

Agencies and businesses frequently reuse the same details across multiple campaigns, including: business name, location, phone number, support email, service area, offer name, and promotional copy.

Previously, these details had to be manually added for every campaign, leading to additional work and the potential for inconsistent ad copy.

With

Custom Values

in ad copy, users can now:

  • Create campaigns faster
  • Reduce repetitive copy entry
  • Maintain consistency in ad copy
  • Reuse templates across sub-accounts
  • Preview the final resolved copy before publishing
  • Avoid publishing issues caused by missing or invalid values