Account Dashboard and Reporting : Meta Ad Widgets

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This is a major release for dashboards, bringing powerful Meta Ad Widgets to help you track and analyse ad performance trends effortlessly. Now, you can visualise key Meta ads metrics right on your dashboard, making it easier to monitor paid traffic performance at a glance.

New Meta Widgets in Dashboard include:

  1. Website Purchases: The number of purchases completed on your website that resulted from users driven by social media traffic.

  2. Meta Ad Clicks: The total number of times users clicked on your Meta ads.

  3. Amount Spent: The total ad spend within the selected time period.

  4. Cost Per Conversion: The average cost incurred to generate one conversion (e.g., a purchase or signup).

  5. Average CPC (Cost Per Click): The average amount paid for each ad click.

  6. Ad Impressions: The total number of times your ads were shown to users.

  7. CTR (Click-Through Rate): The percentage of people who saw your ad and clicked on it.

  8. Average CPM (Cost Per Mille): The average cost per 1,000 ad impressions.

  9. Conversions: The total number of desired actions taken by users (purchases, sign-ups, etc.) attributed to your ads.

  10. Reach: The number of unique users who saw your ad.

  11. Top Campaigns by Ad Spend: Campaigns ranked by the highest advertising spend.

  12. Top Campaigns by Conversions: Campaigns that drove the most conversions.

  13. Top Campaigns by Website Purchases: Campaigns that resulted in the most website purchases.

Top Campaigns by Ad Clicks: Campaigns that generated the most clicks on ads.

  1. Top Campaigns by Impressions: Campaigns with the highest number of ad impressions.

  2. Top Campaigns by Reach: Campaigns that reached the most unique users.

  1. Open your Dashboard.
  2. Click

    Edit

    and select

    Add Widget.

  3. Scroll to the

    Meta category

    and choose the widget you need.

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  1. Customise filters, switch chart types, and apply themes.
  2. Click Save to update your dashboard.
  • Better Ad Tracking and Visibility: Get real-time insights into ad conversions, traffic, and top-performing assets, among others.
  • Track Growth Trends: Understand ad spend behaviours with cost per conversions.
  • Make Data-Driven Decisions: View ad spend by campaigns and adjust strategies for better conversions.