WhatsApp Templates: Cleaner Selection, RTL Authoring, and Compliance Visibility

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We have rolled out a series of improvements to WhatsApp that enhance template selection reliability, enable you to author right-to-left languages directly within the CRM, and provide clear indications of when Meta compliance may affect a template, preventing send failures.

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✅ Cleaner, Faster Template Selection

  • Approved-only dropdowns: In all areas where you select a WhatsApp template, such as Conversations, Bulk Actions, and Workflow WhatsApp actions, you will now see only approved templates. This eliminates the risk of selecting a template that may later fail during sending.

  • Faster loading: These dropdowns now retrieve only the necessary lightweight data, rather than full template documents, resulting in quicker loading times for template selectors, even in resource-heavy environments.

⌨️ RTL Authoring, Right in the CRM

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📱 Better Phone Numbers Tab

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The management of WhatsApp templates is now more reliable and transparent, allowing you to spend less time troubleshooting failed sends and more time engaging with customers.

  • Fewer avoidable send failures due to the selection of non-approved templates.
  • Quicker, more streamlined template pickers across all sending surfaces.
  • Native RTL authoring for Arabic, Urdu, and Hebrew without needing external editors.

Go to your WhatsApp templates and try authoring or selecting one; the improvements will be evident right where you send.