Service Area Business (SAB) support in Prospecting

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You can now search, add, and generate comprehensive marketing audit reports (including heatmaps) for Service Area Businesses (SABs) — opening up new opportunities for businesses without a physical storefront.

What’s New

1. Search & Discover Service Area Businesses (SABs)

  • You can now search for SAB prospects directly within the Prospecting Tool.
  • Any keyword search will now reveal SAB prospects alongside other results, with no learning curve required!
  • This is powered by a new search approach that goes beyond Google’s standard API to identify previously undiscoverable businesses.
  • Supports businesses that operate without a physical storefront.

2. Add & Audit SAB Prospects

  • SAB prospects can now be added effortlessly, even without a visible address.
  • You can generate complete Marketing Audit Reports for these businesses — just like any other.

3. Accurate GBP Scoring for SABs

  • We have refined our audits to accurately evaluate businesses without a storefront.
  • The Business Address parameter is now excluded for SABs.
  • In the GBP Address section, you will see:
  • Not applicable (service-based business)
  • No misleading red or green indicators.
  • Updated scoring note: “Scores are adjusted based on business type. Businesses without a storefront aren’t evaluated on ‘Business address’.”
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4. Heatmaps Now Work for SABs

  • We have removed previous restrictions that prevented heatmap generation for service-based businesses added via the manual virtual add flow.
  • You can now generate Local SEO Heatmaps for SABs.
  • This unlocks a vast segment of businesses (including plumbers, HVAC services, cleaning services, consultants, etc.).
  • They are no longer hampered by missing addresses or Google API limitations.
  • This facilitates accurate audits and scoring for real-world business types.

Previously:

  • SABs were often not searchable and required manual entry.
  • Address-based logic led to incorrect scoring.
  • Heatmaps were unsupported for SABs.
  • Many valid prospects were simply overlooked in prospect searches.

Now:

  • SABs are fully supported in prospecting searches and marketing audits.
  • This expands prospecting from storefront-based businesses to encompass genuine local service markets.