🚀 New: Virtual Businesses in Reputation Competitor Analysis

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We’ve enhanced Competitor Analysis to support virtual and service-area businesses, making it easier to track competitors that lack a physical storefront.

1. Add Virtual Businesses Manually

You can now add competitors using:

  • Virtual addresses
  • Service areas
  • Website URLs
Screenshot 2026-03-09 at 10

Perfect for:

  • Online-only businesses
  • Service-area businesses
  • Franchise or multi-region brands operating remotely

2. Seamless Search Experience

  • Improved competitor search flow:
  • Start typing a business name
  • Receive instant suggestions in a dropdown list
  • Select from the list to auto-populate details
  • Enjoy faster and more intuitive competitor onboarding.
Screenshot 2026-03-09 at 9

3. Expanded Analysis Coverage

Virtual competitors are now included in:

  • Ratings comparison
  • Reviews benchmarking
  • Keyword share tracking
  • Overall competitive insights

Previously, Competitor Analysis relied on physical Google Maps locations, which meant:

  • Virtual or remote businesses couldn’t be tracked
  • Online-only competitors were omitted from analysis
  • Insights were incomplete for digital-first markets

With this release, you can now:

  • Track any competitor — physical or virtual
  • Obtain more accurate insights for your niche
  • Compare performance across both online and local markets

Reputation → Competitor Analysis → + Add a Virtual Business Manually