Meta Post-Publish Recommendations in Ad Manager

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Ad Manager Updates for Meta Campaigns

Ad Manager now integrates Meta’s post-publish recommendations directly into published campaigns, making it easier for users to identify and act on optimization opportunities without switching to Meta Ads Manager.

Once a Meta campaign is published, users can now:

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  1. Open a published Meta campaign in Ad Manager.
  2. Go to the Review screen.
  3. Select Meta recommendations from the top left button to view available suggestions.
  4. Click Review and Update on a recommendation.
  5. Make the suggested change within the relevant campaign section.
  1. Recommendations and expected outcomes are provided by Meta and may change as campaign performance data evolves. Applying a recommendation does not guarantee improved results.
  2. Only recommendations that can be addressed directly within Ad Manager are surfaced.