Message-Based Pricing for WhatsApp starting 1 July 2025

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New Pricing Model Effective from July 1, 2025

Starting from 1 July 2025, WhatsApp will officially transition from conversation-based pricing to a per-message pricing model. This change aims to provide you with greater clarity, control, and cost-efficiency in your communications with customers.

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Under the message-based pricing structure, you will now be charged:

📣 Per delivered marketing template message

🧾 Per delivered utility message (only if sent outside a customer service window)

An added advantage is that utility messages sent within an open customer service window are now completely free.

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This new model means you only pay for what you send, rather than for a full 24-hour conversation block. It allows for more flexible and streamlined messaging, particularly for support and transaction updates, without incurring unnecessary costs.

Pay-As-You-Send Clarity

Enjoy transparent, itemised billing based on each message sent — no more uncertainty over how conversations are counted.

Enhanced Rebilling for Agencies

Easily pass on message-level costs to clients with detailed reporting for improved margin control.

Complimentary Support Messaging

Respond to customer-initiated chats using utility templates for free within the 24-hour window.