Marketplace | Enhanced app discoverability through developers' search keywords

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Marketplace app developers can now enhance the visibility of their apps by providing specific search keywords.

What’s New?

  • App developers can now input search keywords that they wish to associate with their app.
  • They can provide up to 200 characters for these search keywords.
  • These keywords take second place in priority after the app name when users search for apps in the marketplace.
  • Apps are displayed in search results based on relevance (matching the app name, search keywords, tagline, and company name) and popularity (number of installs).

Why Is This Important?

  • Approximately 40% of users who visit the Marketplace go on to search for an app. This means it is a vital discovery stage, in which app developers historically had limited influence. With this update, we have empowered app developers to ensure their apps are more discoverable to users looking for relevant options.

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