Google Lead Form – Accurate Attribution & New Activity

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  • **Google Lead Form Submissions** now accurately reflect the

    correct Session Source

    as

    Paid Search

    (previously labelled as “Paid Social”).

  • **Session Source** now encompasses the complete

    Campaign, Ad Group, and Ad

    details.

  • A new contact activity —

    “Google Lead Form Submission”

    — has been implemented for this submission type.

  • The activity snippet records

    Campaign, Ad Group, Ad, and Form name

    , allowing you to see precisely which ad and form generated the lead.