👀 What’s New?

We’ve introduced a new EU Political Ads section in the Google Ads campaign builder flow, located directly under the Geographic Location settings.

• Advertisers are now required to declare whether their campaign includes European Union political ads.
• A mandatory selection field (Yes/No) has been added.
• A “Learn More” link will direct users to Google’s official policy guidelines.

👷 How It Works:

1. While setting up a Google Ads campaign, go to the Audience Controls section.
2. Under Geographic Location, you will notice the new EU Political Ads field.

3. Select one of the two options:

• Yes – if your campaign includes EU political ads.
• No – if your campaign does not include EU political ads.

4. This selection is mandatory before you can proceed with creating the campaign.

⭐ Why It Matters:

• Ensures regulatory compliance with EU advertising laws.
• Protects agencies and advertisers from potential ad disapprovals or account restrictions.
• Aligns Clixio Ad Manager with Google’s latest campaign creation requirements.
• Builds trust and transparency for political ad campaigns in the EU region.

📝 Notes:

1. This setting applies only to Google Ads campaigns.
2. Campaigns without a declared option cannot proceed to publish.
3. Compliance with political ad policies is essential for advertisers targeting audiences within the EU.