Campaign Statistics Improvements

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Problem Statement

  • No overall summary — data shown for up to 90 days.
  • Inaccurate graphs in Engagement summary
  • For SMTP, “Delivered” metric was incorrectly shown as “Opened,” causing confusion.
    ![image](

What We Did

  • Added an Overall Summary section for quick insights.
  • Introduced accurate Engagement Analysis over a customisable 90-day window.
  • Added Conversions Over Time graph to track order trends.
    ![image](
    ![image](

Benefits

  • Get a complete picture of campaign performance at a glance.
  • Better and accurate analysis.
  • Less tickets around SMTP campaigns

How to Check

  • Go to Email Marketing > Campaigns
  • Open any campaign and check the updated Statistics section
    ![image](

Note: The engagement summary shows total clicks and opens unique for a day.

Other UI Changes
![image]