Ad Manager: Draft support for Meta lead forms

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Ad Manager: Draft Support for Meta Lead Forms | Clixio Changelog


















  1. Users can now create and save Meta Lead Forms in a

    Draft

    state directly from the Ad Manager campaign flow.

  2. A dedicated

    “Save as Draft”

    action has been added inside the Facebook Lead Form builder.

  3. Draft forms are now clearly labelled with a

    ‘Draft’ badge

    within the lead form selection dropdown.

  4. Edit support for draft forms can be accessed directly from the lead form selector using the inline edit icon.
  5. Campaign validation now detects draft or incomplete forms before ads are published.
  6. Warnings have been added for forms with incomplete field mappings or unpublished draft states.
  1. Within the Meta Lead Form builder, users can configure the form as usual, using sections such as: Form Type, Greeting, Questions, Form Fields Mapping, Privacy Policy, and Message for Leads.
  2. Rather than instantly creating the form on Meta, users can now select “

    Save as Draft

    .”

image
  1. Draft forms appear in the

    Select a lead form

    dropdown with:

  • A visible

    Draft

    status pill

  • Created timestamp
  • Quick edit capability via the edit icon
image
  1. Users can reopen draft forms at any time to continue editing, complete mappings, and eventually publish the form.
  2. If a draft or unmapped form is selected during campaign setup, validation messaging will appear stating:
  • “The selected form is in draft status and has unmapped form fields. Please publish the form and complete field mapping before using it in a campaign.”
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  1. Once the form is fully configured and published, it becomes eligible for campaign use.
  1. Meta does not allow editing of already published lead forms, making errors costly once a form is live.
  2. Draft support enables advertisers to build forms iteratively without immediately locking the configuration.
  3. This feature improves campaign preparation workflows by allowing teams to:
  • Save work that is not yet ready for use
  • Review forms before publishing
  • Complete CRM field mappings at a later stage
  • Reduce accidental publishing errors
  1. This is particularly useful for agencies and teams managing complex lead generation setups which require approvals or multi-step reviews.
  1. Draft forms cannot be used in live campaigns until they are published.
  2. Validation criteria are relaxed during the draft save process but enforced during the final publishing stage.
  3. Existing published Meta forms will continue to function without any changes.