Ad Manager: Customer List Custom Audience

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👀 What’s New?

We’ve introduced the option to create custom audiences by uploading a list of customers for precise targeting of existing customers using ad campaigns.

👷 How It Works:

Customer list custom audience can be created from Ad Manager Settings > Audiences tab and during the campaign creation process too. Steps to do so remain the same for both except the initiation screen and are enlisted as follows:

  1. From the Ad Manager Settings > Audiences tab
    • Click on ‘Create new audience’ button and select Custom Audience
    • Select the Customer list option as the source for custom audience
    • User can upload the list of customers in the .csv format by adhering to the formatting guidelines and/or using the sample file as reference.
    • Enter the Audience name for easy identification and hit ‘Create audience’.

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  1. From the campaign creation flow
    • Under the ‘Intended Audience’ section of creating a campaign, select Retargeting
    • User gets an option to create a custom audience, click on it
    • Select the Customer list option as the source for custom audience
    • User can upload the list of customers in the .csv format by adhering to the formatting guidelines and/or using the sample file as reference.
    • Enter the Audience name for easy identification and hit ‘Create audience’.

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⏩ What’s Next!

Along with the option to upload a csv customer list file, we will give the user the option to use the Smart List feature of contacts to further ease the customer list custom audience process.

📝Notes:

If the format of the uploaded file isn’t correct or not in accordance with the guidelines, the file upload will fail with an error message.

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Before an audience gets created, the user needs to accept the customer list custom audience TOS from Meta. A toast message specifying the same will be shown to those users who haven’t accepted the terms on click of ‘Create Audience’.