Ad Manager : Ability to edit a Published/In-Review Ad Campaign

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Till now, we had the ability to edit only the budget of a live campaign but with this enhancement, users will be able to edit multiple details enlisted below. Editing live campaigns allows users to respond dynamically to real-time performance data, market conditions, and business needs, ensuring the campaign remains relevant and effective throughout its duration.

  1. We’ve introduced the capability to edit an ongoing/live campaign or the campaigns which are in the ‘In Review’ state.
  2. Below is the list of campaign details that can be edited:
  • Campaign Name
  • CTA Button: Change or update the call-to-action button.
  • Lead Generation Form: If the objective is Lead Generation, you can switch to another form or create a new one.
  • Website: Alter the website URL if the objective is Website Traffic.
  • Special Ad Category: Add or change the category if needed.
  • Placements: Update where your ads are displayed.
  • Ad Text and Media: Revise the content and visuals of your ad.
  • Budget: Adjust the amount allocated for the campaign.
  • Geographic Location: Modify the targeted locations.
  • Target Audience: Change interests, lookalike, or retargeting audience parameters.
  1. Below is the list of campaign details that cannot be edited:
  • Objective of a campaign
  • The Facebook page selected to publish this ad campaign
  • Start date of a campaign
  1. Any time a change is made to a live campaign, a tag will be shown on top right of the campaign builder screen, “Unpublished changes”.
  1. On the Ad Manager home screen, user clicks on Edit for the published campaign they want to make changes.
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  1. The campaign builder screen opens up and the fields mentioned above can be altered.
  2. As soon as any change is made to the campaign, an “Unpublished changes” tag on top right of the screen is shown.
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  1. Once all the changes are made to the campaign:
  • User can choose to either discard all the changes by clicking on the ‘Back’ button at top left and confirming the same on the prompt shown OR
  • Choose to publish the changes made, which will show a confirmation dialog.
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  1. Once they publish the campaign with the changes, it will go to Facebook for a review and publish after a successful review.
  2. If there are errors and the campaign fails due to the edits made, campaign status will be ‘Failed’ with the failure reason shown next to the status.
  • The budget amount can be altered but changing it from Daily to Lifetime for an active campaign is not allowed.