Reach and Frequency metrics in Ad Manager statistics

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We have introduced two new metrics in the campaign performance dashboard/statistics section:

  • Reach

    : This displays the number of unique users who have seen your ad at least once.

  • Frequency

    : This indicates how often your ad was shown to each unique user, calculated as Impressions divided by Reach.

  1. Navigate to the

    Statistics

    screen and go to the performance listing view of campaigns.

  2. These metrics are now available alongside existing statistics such as Results, CPL, Spend, Impressions, Clicks, and more.
  3. Use the

    Columns

    selector at the top right of the table to enable or disable the

    Reach

    and

    Frequency

    metrics.

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  1. Tooltips will appear on hover to assist you in understanding the data.