Message-Based Pricing for WhatsApp starting 1 July 2025
New Pricing Model Effective from July 1, 2025
Starting from 1 July 2025, WhatsApp will officially transition from conversation-based pricing to a per-message pricing model. This change aims to provide you with greater clarity, control, and cost-efficiency in your communications with customers.
Under the message-based pricing structure, you will now be charged:
📣 Per delivered marketing template message
🧾 Per delivered utility message (only if sent outside a customer service window)
An added advantage is that utility messages sent within an open customer service window are now completely free.
This new model means you only pay for what you send, rather than for a full 24-hour conversation block. It allows for more flexible and streamlined messaging, particularly for support and transaction updates, without incurring unnecessary costs.
Pay-As-You-Send Clarity
Enjoy transparent, itemised billing based on each message sent — no more uncertainty over how conversations are counted.
Enhanced Rebilling for Agencies
Easily pass on message-level costs to clients with detailed reporting for improved margin control.
Complimentary Support Messaging
Respond to customer-initiated chats using utility templates for free within the 24-hour window.
