Ad Manager: Google Ads Improvements

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We’ve significantly upgraded the Google Ads campaign builder within HL Ad Manager by adding support for better configuration options to give users more flexibility, control, and targeting capabilities. The updates include:

  1. Support for up to 15 Headlines & 4 Descriptions

  2. Keyword Match Types (Phrase, Broad, Exact)

  3. Bid Strategy: Maximise Clicks with CPC(Cost Per Click) Cap

  4. Gender and Age Targeting

  5. Display Path Inputs for Cleaner URLs

  1. Multiple Headlines and Descriptions

  • Users can now add up to 15 headlines (30 char limit each) and 4 descriptions (90 char limit each).

  • Defaults and mandatory: 3 headlines and 2 descriptions.

  • “Add Headline” and “Add Description” buttons allow dynamic addition.

  • New fields show remaining character count and can be removed (trash icon).

  • Validation ensures a minimum of 3 headlines and 2 descriptions remain at all times.

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  1. Keyword Match Types

  • Each keyword now has a match type dropdown:

  1. – Broad (keyword)

  2. – Phrase (default: “keyword”)

  3. – Exact ()

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  1. Bid Strategy – Maximise Clicks

  • New bid strategy section under budget input.

Note:

Other bid strategies to follow as other campaign objectives are added.

  • Default strategy: Maximize Clicks

  • Optional toggle to set a max cost-per-click (CPC) limit to control spend.

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  1. Gender and Age Targeting

  • Users can now select gender (Male, Female, Unknown) and age ranges (18–24 to 65+ and Unknown) for precise audience targeting.

  • Tooltip support for “Unknown” selections: explains that ads will reach users without specified age/gender.

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  1. Display Path Inputs

  • Added Display Path fields under the Website URL section.

  • Display Path is optional, used to create a clean, user-friendly URL path on the ad.

  • Supports two segments (up to 15 characters each).

  • Tooltips explain usage and limits.

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  1. Enables advertisers to create richer, more customised Responsive Search Ads aligned with Google Ads’ best practices.

  2. Improves ad relevance and visibility with tailored headlines, dynamic keyword targeting, and CPC control.

  3. Simplifies targeting by offering demographic filters directly inside the platform.

  4. Empowers users to visually control and brand their ad URLs using display paths.

  • All enhancements are part of the Responsive Search Ad flow.

  • Keyword match type formatting is automatically applied and validated.