Ad Manager: Customer List Custom Audience using Smart Lists

We are excited to introduce creation of customer list custom audiences using the smart list feature of contacts along with the recently launched option to create custom audiences by uploading the customer list .csv file, for precise targeting of existing customers using ad campaigns.

Customer list custom audience can be created from Ad Manager Settings > Audiences tab and during the campaign creation process too. Steps to do so remain the same for both except the initiation screen and are listed as follows:

From the Ad Manager Settings > Audiences tab

Click on ‘Create new audience’ button and select Custom Audience
Select the Customer list option as the source for custom audience

Select the Smart List option and choose one or many existing smart lists from the dropdown.
Enter the Audience name for easy identification and hit ‘Create audience’.

From the campaign creation flow

Under the ‘Intended Audience’ section of creating a campaign, select Retargeting

User gets an option to create a custom audience, click on it

Select the Customer list option as the source for custom audience
Select the Smart List option and choose one or many existing smart lists from the dropdown.

Enter the Audience name for easy identification and hit ‘Create audience’.