WhatsApp: AI-Powered Template Rewriter | Clixio Changelog

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We’re excited to announce the launch of the

WhatsApp Template Rewriter

—a powerful new AI-driven tool that enables businesses to seamlessly convert

marketing templates

into

utility templates

. This feature helps optimise delivery, reduce messaging costs, and ensure compliance with Meta’s latest policy updates, all while preserving the structure and content of your original messages.

  • AI-Driven Conversion

    : Easily transform existing marketing templates into compliant utility templates using AI.

Retains Template Integrity

:

  • All

    variables

    ,

    media

    , and

    template formatting

    from the original are preserved.

  • The new template will automatically have “_utility” appended to its name.
  • The converted template is submitted directly to

    Meta for approval

    .

  • The original marketing template remains unchanged—allowing flexibility to use either version.

Compliance with WhatsApp Guidelines

:

– Removes

“Stop Now”

buttons, which are only allowed in marketing templates.

– Migrates

images, videos, and documents

automatically to the utility version.

Screenshot 2025-04-03 at 4
🚨

Important Meta Policy Update – Effective April 1, 2025

Starting

April 1, 2025

, Meta will

block the delivery of marketing templates to US phone numbers

. With the Template Rewriter, users can convert their marketing templates into utility templates—allowing continued messaging to US-based customers without interruption.

  1. Navigate to your existing

    WhatsApp Marketing Template

    .

  2. Select

    Convert to Utility Template

    .

  3. The AI will:
– Rewrite the message content to match

utility messaging guidelines

.

– Retain all critical assets (variables + media).

– Rename the template by appending “_utility”.

– Submit the new utility template for Meta review.

Screenshot 2025-04-03 at 4
This update simplifies template management and empowers businesses to scale WhatsApp communications with

greater efficiency, compliance, and cost savings