Updated Toll-Free Verification (TFV) Experience + Political Campaign Updates

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We have implemented significant updates to the Messaging Toll-Free Verification (TFV) flow to comply with the latest carrier requirements, particularly for Political Election Campaigns.

This release includes:

  • A redesigned multi-step TFV experience
  • Additional required business fields
  • New Political Campaign requirements
  • Campaign Verify (CV) Auth Token support for political use cases

🔄 1. Redesigned Toll-Free Verification Flow

Step 1: Business & Contact Information

Updated and expanded fields include:

  • Legal Entity Name
  • Business DBA (Doing Business As) name
  • Legal Entity Type (Sole Proprietor, Private Profit, Public Profit, Non-Profit, Government)
  • Business Registration Authority (required if not a Sole Proprietor)
  • Business Registration Number (required if not a Sole Proprietor)
  • Business Registration Country (required if not a Sole Proprietor)
  • Website URL
  • First & Last Name
  • Email
  • Country Code & Phone Number
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Step 2: Business Location

  • Country Code
  • State
  • Address Line 1
  • City
  • Postal/Zip Code
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Step 3: Messaging Use Case

  • Enhanced messaging transparency requirements now include:
  • Estimated Monthly Volume
  • Opt-In Type (Mobile / QR Code / Paper Form, etc.)
  • Use Case Categories
  • Opt-In Workflow Image URLs (publicly accessible proof required)
  • Detailed Use Case Description
  • Sample Message Content

Users must certify their agreement to the Terms of Service before submission.

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🗳️ NEW: Political Election Campaign Requirements:

Carriers have implemented stricter compliance standards for Political Election Campaigns using toll-free numbers.

Effective February 17, 2026:

  • All new and existing toll-free verifications for Political Election Campaigns must include a valid Campaign Verify (CV) Auth Token.
  • Without a valid token, political use cases may be rejected or restricted.

Campaign Verify Token Requirement:

When selecting the Use Case Category – Political Election Campaigns, the following additional fields will now appear:

  • Campaign Vetting Token (CV Auth Token)
  • Vetting Provider (Campaign Verify)

The CV Auth Token must follow this format: cv||mno|tfree||

How to Obtain a Campaign Verify Token:

Political organisations must complete the verification process directly with Campaign Verify before submitting Toll-Free Verification.

  • Register your political organisation.
  • Complete identity and eligibility verification.
  • Undergo required compliance checks.
  • Receive your CV Auth Token upon approval.
  • Enter the token in the Toll-Free Verification form.
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Important Compliance Notes:

  • Applies to both new and existing toll-free numbers.
  • Required for federal, state, and local political campaigns.
  • Carriers may reject traffic without proper Campaign Verify authentication.
  • Increased messaging throughput and compliance approval depend on valid verification.
  • Agencies or sub-accounts looking to send political messaging
  • Existing toll-free numbers already approved for political use cases
  • Reduced risk of rejection
  • Better transparency into use case validation
  • Stronger compliance alignment for political messaging