Prospecting Audit Report: Accuracy & Transparency

We’ve implemented a series of backend improvements to enhance the accuracy, credibility, and transparency of your Marketing Audit Reports. These updates ensure you can confidently share audits with prospects, turning them into a more powerful sales tool.

1. Improved Website Chat Widget Detection

• Before: Many websites with chat widgets were not detected accurately in audit reports, leading to false negatives.
• Now: With advanced backend checks and extended testing, chat widget detection is significantly more precise.

• Impact

  : Agencies can now depend on audits to determine whether prospects are engaging with customers through live chat, creating upsell opportunities when they are not.

2. Enhanced Tech Stack Accuracy

We’ve improved detection for:

1. Google Tag Manager
2. Google Analytics Pixel
3. Google Ads Pixel
4. Google Ads

3. SEO Audit: Improved GBP Category Matching

• Before: SEO Heatmaps sometimes used a different category from what was listed on the prospect’s Google Business Profile (GBP), resulting in mismatched results.
• Now: Heatmaps pull directly from GBP categories with greater accuracy.

• Impact

  : Both you and your prospects now see SEO results that precisely match how they are represented on Google.

4. Online Reputation Scoring Update

• Before: Businesses with very few reviews (even if all 5-stars) could receive a perfect 100% score.
• Now: Scoring logic has been updated to consider low review volumes, preventing artificially inflated scores.

• Impact

  : Reputation audits now deliver a more realistic picture of credibility, fostering more authentic conversations with prospects.

5. Premium Report Tag Fix

• Before: Customers with active Premium Prospecting subscriptions sometimes found their reports unmarked as “Premium” due to internal tagging logic.
• Now: All reports generated by Premium subscribers are consistently labelled as Premium.
• Additionally: A new Premium badge has been added to the internal Audit Report view for clarity (not displayed in external PDF or shared reports).

• Impact

  : This eliminates confusion and ensures customers clearly see the value of their Premium subscriptions.

6. PDF Export Reliability Improvements

• Before: In some cases, PDF exports of Audit Reports were getting stuck or timing out, particularly for larger or premium reports with multiple sections.
• Now: We’ve optimised backend PDF generation and improved error handling. Exports now complete faster and are more reliable, with reduced failure rates.

• Impact

  : Customers can confidently export and share PDF reports with prospects without worrying about incomplete or failed downloads.

Benefits of these updates include:

• More accurate data leading to increased credibility with prospects.
• Stronger sales narratives (e.g., missing chat widgets, no website, low review counts).
• Clearer subscription value with fixed Premium tags.
• More reliable report exports for client presentations.

These updates are now live. Run your next Marketing Audit Report and witness the improvements in action!

1. Website Hosting Audit Section: Check for non-WordPress sites.
2. Multilingual Report Sharing & Export Report PDFs (support for 13+ languages).
3. SEO Audit Section: Change default heatmap keywords, search radius, and much more!