Prospecing Marketing Audit Reports: Website Detection Improvement

We have enhanced the Prospecting Tool’s ability to detect and categorise websites, enabling agencies to present a clearer and more accurate narrative to prospects.

• The system now employs multiple fallback sources to detect websites, utilising data from Google Business Profile (GBP) and Local Listings.
• This approach ensures improved accuracy, even if the primary detection method fails to return results.

Categorised Website Detection

• Previously, we only indicated whether a website was found or not found, which sometimes led to confusion and missed insights in customer-facing reports.
• We have now introduced detailed categories to clarify the situation:

No Website Found

• The business appears not to have a website listed in any major source.
• This information is included in customer-facing Web and PDF Reports.
• It assists agencies in initiating discussions about building a new website.

Website Found but Not Reachable

• A website was detected, but it’s currently down or unreachable (for example, an expired domain, broken link, or server issue).
• This information is included in customer-facing reports with clear messaging.

Still Fetching Data

• The website data request is still being processed.
• This status is not shown in customer-facing reports until the detection is complete.

• More Transparency: Agencies can now clearly explain whether the issue stems from data fetching, detection accuracy, or the customer’s own website.
• No More Missed Opportunities: These cases are now visible in customer-facing reports (previously hidden), allowing agencies to act swiftly and offer their services where they are most needed.
• Better Conversations: Agencies can confidently discuss why a website isn’t found or reachable, positioning their services as the solution.