Meet Competitor Analysis: Your Edge in Local Reputation 🏆
We’re excited to launch Competitor Analysis — a powerful tool that allows you to benchmark your business against local competitors and gain insights from reviews to stay ahead.
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Competitor Positioning Grid – Understand your strengths and weaknesses through key themes. The interactive view lets you explore what customers love or complain about regarding both your business and your competitors.
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Sentiment HeatMap – Visualise the emotional landscape of reviews (positive, neutral, negative). Click on any block to delve into the actual reviews.
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Keyword & Theme Analysis – Uncover trending strengths and weaknesses highlighted in customer feedback.
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Rating by Source – Break down competitor reviews across platforms like Google, Facebook, Yelp, Foursquare, TrustPilot, and more — all in one view.
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Reputation Score (0–100) – A weighted score that combines ratings, review volume, and responsiveness. Specifically for Google, you can view:
- Average Rating (e.g., 4.9⭐)
- Total Reviews (e.g., 295)
- Average Response Time (how quickly reviews are replied to)
- Response Rate (the percentage of reviews that received a reply)
🔧 How It Works
Available under: Reputation → Overview → Competitor Analysis
- Add competitors to monitor alongside your business.
- Compare reputation scores, review counts, and response behaviours.
- Explore sentiment HeatMaps and keyword themes by clicking through to real reviews.
- Use the positioning grid to identify what customers love or complain about.
- Drill down into ratings by source (Google, FB, Yelp, etc.) to see detailed review and response metrics.
- Benchmark your reputation health against your competitors.
- Track not only ratings but also how responsive businesses are to customer feedback.
- Identify which platforms (Google, FB, Yelp, etc.) deliver the strongest results.
- Make smarter, data-driven decisions to enhance your market position.
