Measure Link Performance Inside Social Planner

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What’s New⭐

You can now track the performance of every shared URL across various platforms.

  1. View:
  • Total clicks
  • Breakdown by platform
  • Trend visualisation over time
  1. Advanced Filters & Sorting
  • Quickly segment insights using:
  • Selected social platforms

Why It Matters🚀

URL Tracking allows users to:

  • Attribute traffic to specific posts, platforms, and campaigns
  • Replace manual spreadsheets and third-party link trackers
  • Identify high-performing URLs to optimise posting strategy
  • Improve ROI by focusing on top-converting content

How It Works🛠️

  • Navigate to Marketing → Social Planner → Statistics → URL Tracking
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  • When composing a post, you can assign a Campaign Name to your link. All posts that use the same link and campaign will be grouped together in analytics, allowing you to compare and understand performance across different posts and channels.
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Every URL you share through Social Planner is now measurable. You can track:

  • Total clicks on each shortened or original URL
  • Performance across platforms (Facebook, Instagram, LinkedIn, etc.)
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