Google Demand Gen campaigns in HL Ad Manager

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  • **New Campaign Objective in Google:** Demand Gen Ads alongside the existing Search campaign objective.
  • **Designed for upper and mid-funnel growth** using visual and video-based ads.
  • **Replaces the need to separately manage** Discovery, YouTube, and Gmail campaigns.
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1. Supported Campaign Goals

  1. Conversions – Select from existing conversion goals in the connected Google Ads account, with optional target CPA support.

  2. Clicks – Optimises the campaign for traffic with optional target CPC.

  3. YouTube Engagements – Optimises the campaign for viewer engagement, with optional target CPA support. This is for video ads only.

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2. Expanded Google Inventory Reach

Ads can appear across:

YouTube (In-feed, In-stream, Shorts), Google Discover feed, Gmail Promotions tab, Google Display Network, and Google partner surfaces.

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3. Flexible Budget & Scheduling

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4. Advanced Targeting at Ad Group Level

  • Geographic targeting (include/exclude locations)
  • Language targeting
  • Placement control: All Google channels (automatic) or manual placement selection (YouTube, Discover, Gmail, GDN).
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5. Audience Targeting

With audience creation supported directly within the campaign builder, you can access sections such as:

  • Interest & affinity audiences
  • In-market audiences
  • Data segments (remarketing)
  • Lookalike audiences
  • Demographic targeting
  • Audience exclusions
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6. Multiple Ad Formats Supported

  • **Single Image Ads** – Up to 20 images and 5 business logos (required).
  • **Single Video Ads** – Up to 5 YouTube video URLs with a minimum 10-second video link; multi-aspect ratio support (16:9, 9:16, 1:1 recommended), along with sitelinks (campaign-level).
  • **Carousel Ads** – A minimum of 2 cards, up to 10 cards, with each card including images (up to 3), a headline, final URL, and CTA. Ensure consistent branding and image ratios across cards.
  • **Real-time preview** across YouTube, Discover, and Gmail placements with proper facility to validate creatives before publishing.
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Go to

Ad Manager > Create Campaign > select Google

as the platform.

  1. Choose Demand Gen Ads as the campaign objective.
  2. Select a campaign goal (Conversions, Clicks, or YouTube Engagements).
  3. Configure budget, schedule, and bidding.
  4. Set targeting at the ad group level (location, language, placements, audience).
  5. Create ads using Image, Video, or Carousel formats.
  6. Review campaign details and publish.

Demand Gen campaigns assist businesses in creating demand before users actively search, making them ideal for brand awareness, product discovery, and long-funnel storytelling. This feature enables Clixio users to implement full-funnel Google campaigns with a simplified setup while leveraging Google’s machine learning for optimal performance.

  1. At least one ad group and one ad are required to publish.
  2. Video ads are mandatory for YouTube Engagement campaigns.
  3. Conversion goals are sourced directly from the connected Google Ads account.
  4. Placement behaviour follows Google Demand Gen rules even when using the familiar Clixio UI.