💬 Easier Messaging Rules for the US, Canada & International – A2P Just Got Simpler

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We’ve simplified messaging requirements across the United States, Canada, and international destinations to make your messaging more predictable, reliable, and easier to manage.

These changes allow you to send messages with less setup and fewer restrictions, while still maintaining compliance and reliability.

✅ CA to CA Messaging No Longer Requires A2P

  • If your number was purchased before 26 March 2025, you can continue sending messages without A2P registration.
  • If purchased on or after 26 March 2025, you can choose either A2P registration or Persona verification.
  • No messages will fail solely due to the absence of A2P registration for Persona verified accounts.

✅ US/Canada to International Messaging Also Simplified

✅ Domestic (US↔US, US↔CA, CA↔PR) Still Requires A2P

  • Any messaging between the US, Canada, and Puerto Rico still requires A2P registration to comply with local regulations.
  • Missing A2P will result in:
  • Error 30034 – Number not A2P compliant.

✅ Exception: No changes to US/CA to UK Messaging

🔍 Why We Made This Change

  • We received multiple pieces of feedback stating that previous A2P requirements felt too strict, especially where it’s not a mandatory rule by the provider.

This update:

  • Simplifies onboarding and messaging setup.
  • Reduces unnecessary friction for international or Canadian messaging.
  • Maintains your deliverability protection through Persona verification.
  • Aligns with how carriers manage messaging behind the scenes.

We’re here to ensure your messages are delivered without adding unnecessary layers of compliance.

These changes were implemented based on your feedback and are designed to alleviate unnecessary friction in your messaging flow. If you’re uncertain about your current setup or need assistance with verification, our team is here to help.