AI-Powered A2P Compliance Validation | Clixio Changelog
- We’ve introduced a new AI-powered Compliance Review for A2P campaign submissions to help identify common compliance gaps before your application is submitted to carriers.
- This review validates your Opt-in Form, Privacy Policy, and Terms of Service links against key CTIA, TCR, and carrier requirements, providing clear, actionable feedback directly in the submission flow.
- A significant number of A2P campaigns are rejected due to non-compliant opt-in flows, missing or incomplete Privacy Policies, and/or Terms of Service links, with opt-in form errors being the single biggest contributor to A2P rejections.
- Previously, these issues were often identified only after carrier review, leading to delays, resubmissions, and additional back-and-forth.
- This update helps to surface those issues earlier, allowing you to address them before submission, thereby greatly reducing the likelihood of rejection.
Right before you review your A2P application in the campaign flow, the submitted Opt-in form URL is automatically scanned and validated to retrieve and further validate the following URLs:
- Privacy Policy
- Terms of Service
Following this, the Compliance Review modal opens automatically:
- Count of Compliance Criteria passed by the Opt-in form, Privacy Policy, and Terms of Service
- Line-by-line validation with simple explanations
- Clear guidance on what needs to be updated (using Tool-tips and soon-to-be-released Support Articles)
- Campaign submission is blocked until the compliance review is complete.
Once the compliance review is complete, you can either choose to address all missing criteria flagged in the compliance review or proceed with the A2P submission at your own risk.
We validate against a dynamic list of carrier-mandated compliance criteria, as stated below (subject to change):
- Business name clearly displayed
- Explicit consent checkbox (not pre-checked)
- Privacy Policy and Terms of Service links
- Opt-out instructions
- Message frequency, message type, and data rate disclosures
- Non-mandatory checkboxes
- What data is collected and how it’s used
- SMS opt-in details
- Cookie and tracking practices
- Data security and handling
- User rights
- Clear statement on whether mobile data is shared or sold
- Description of the SMS programme and use cases
- Opt-out instructions
- Message and data rate disclosures
- Customer support contact information
- Age restriction (18+)
- Carrier liability disclaimer
- Link to Privacy Policy
- This Compliance Review experience is currently limited to “Website Form” and “Facebook Lead Form” opt-in methods, with plans to expand validation to all opt-in methods in the future.
- You will not be prevented from proceeding with your A2P submission, even if some criteria are flagged as missing in your Opt-in forms, Privacy Policy, or Terms of Service.
- While this compliance review aims to reduce common causes of rejection, the feedback and suggestions provided do not guarantee carrier approval.
- Final approval decisions depend on a multitude of additional factors, including but not limited to:
- Campaign use case and content
- Carrier-specific policies and enforcement
