Ad Manager: Sales objective for Meta Ads

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👀 What’s New?

  • We are excited to announce that Sales Objective is now available in HL Ad Manager along with the pre-existing Lead Generation, Website Traffic, and Engagement objectives.
  • This addition enables businesses to drive meaningful conversions directly from their ads.
  • With the Sales Objective, advertisers can now optimize their Meta campaigns for high-value actions, such as purchases, lead generation, and customer inquiries. This feature is designed to help businesses reach people who are most likely to convert, increasing return on ad spend (ROAS).
  • Supported Conversion Locations – We fully support the following conversion locations:
    1. Website Conversions – Track and optimize purchases, sign-ups, and other key actions on your website via Meta Pixel.
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  1. Messaging Apps – Drive conversations and conversions through Facebook Messenger, Instagram Direct, and WhatsApp messages, helping businesses connect directly with potential customers.
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  • The radio selection of the campaign objective is changed into a dropdown.
    ![image](

👷 How It Works:

  1. Navigate to Ad Manager through the Marketing section in your sub-account and start a new campaign.
  2. Choose to create a Meta campaign.
  3. Choose the Facebook Page & Instagram Account: Select the Facebook page and select a linked Instagram account if Instagram DMs are needed to be a messaging location for the end user.
  4. Choose the Ad Objective: Select Sales as the objective for the ad campaign.
  5. Select the conversion location to be either Website or Messaging Apps.
  6. Select your conversion pixel, event (e.g., Purchase, Lead, Add to Cart), and define the Website URL or select the Messaging App for Website and Messaging Apps conversion location respectively.
  7. Set your budget, targeting, and ad creatives.
  8. Review, Publish and monitor your campaign’s performance in real-time under Ad Manager Statistics.

⭐ Why it Matters:

  • The Sales Objective in Meta Ads Manager is designed to help businesses drive conversions efficiently.
  • By focusing only on Messaging Apps and Websites as conversion locations, we ensure that businesses can leverage two of the most effective digital sales channels. This strategic limitation simplifies ad setup while maximizing conversion potential.
  • Whether businesses sell products online or generate leads through direct conversations, this approach ensures maximum ROI while keeping ad management simple and effective.

Help Article – [How to create a Meta Sales objective campaign for Conversions](