Ad Manager – Audience Segments for Google Ads

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Clixio Ad Manager Update now supports

Google Audience Segments

. This feature allows users to create, manage, and target audiences directly within the platform. The release offers complete audience management—from

segment creation within Ad Manager settings

to

seamless integration into the campaign builder

—ensuring enhanced reach, personalisation, and campaign performance.

  1. “Audience Segments” tab under

    Ad Manager Settings > Google Ads

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Supports multiple segment types:

  • Customer Match: Upload or synchronise customer data lists.

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  • Website Visitors: Retarget visitors of your site or landing pages.

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  • Interest Segments: Target users based on their interests or search intent.

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  • Lookalike Segments: Expand your reach to users similar to your existing audience.

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  1. Inline audience creation in campaign builder

In the

Intended Audience

section of the Google Ads campaign flow, users can now:

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  1. Enhanced targeting experience

  • Improved

    Intended Audience UI

    with dual tabs:

    Target Interests

    (Affinity/In-Market) and

    Audience Segments

    .

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  • Affinity and In-Market categories support additional subcategories (e.g., Real Estate, Financial Services, Education).
  1. Go to

    Ad Manager Settings > Platform: Google Ads > Audience Segments

    .

  2. Click

    Create New Segment

    and select from segment types (Customer Match, Website Visitors, Interest, or Lookalike).

  3. Configure the details (file upload, rules, membership duration, description, etc.) and save.
  4. During campaign creation, navigate to

    Intended Audience > Audience Segments

    , select from existing segments, or click

    Create New Audience Segment

    to add one inline.

  5. Save and review your campaign to activate enhanced audience targeting.
  • Provides a good level of

    parity

    with the

    Google Ads’ audience ecosystem

    inside Ad Manager.

  • Eliminates friction between audience setup and campaign creation.

  • Boosts ad relevance, CTR, and conversion rates

    through smart segmentation and high-intent targeting.