Hello there, brilliant business builders! In this post, let’s chat about something that might be a bit of a pickle for many of you using email marketing – making sure your emails actually land in your customers’ inboxes and not in the dreaded spam folder. It’s all about building a solid reputation for your email sending, especially when you’re starting with a email marketing tool like Clixio.

Understanding Email Deliverability

So, what’s this email deliverability thing all about? It’s simply ensuring that the emails you send actually reach your subscribers’ inboxes. Email services like Gmail or Outlook have clever filters to sort out unwanted emails (hello, spam and promotions tabs!). We want to make sure your emails are seen as the must-reads they are!

Factors Affecting Your Sending Reputation

Your email’s journey to the inbox is influenced by a few things:

• IP Address Reputation: Think of the IP address like your digital home address. If it’s new (like when you start with Clixio), you’ll need to build trust with email providers.
• Email Content: If your email reads like a pushy sales ad full of ‘Buy Now!’ or ‘Free!!!’, it might raise red flags.
• Engagement Rates: How often people open and interact with your emails matters. No one wants to chat with the wall, right?
• Sender’s Reputation: This is all about your domain (your business’s online name) and making sure it’s trusted by email providers.

The Importance of Warming Up Your Email List

Imagine jumping into a sprint without a warm-up. Ouch! Same goes for your email list. Start slow, send emails to a small, engaged group of subscribers, and gradually increase the number. It’s like making new friends at a steady pace.

Best Practices for Email Content

Writing an email to your subscribers shouldn’t be a chore. Here are some tips to make it a breeze:

• Subject Lines: Keep them clear, catchy, and relevant. No need for the caps lock drama.
• Avoid Spammy Words: Steer clear of over-the-top phrases that scream ‘spam’. Keep it personal and real.
• Email Design: A clean, professional look goes a long way. Think of it as dressing your email in a smart outfit.
• Text and Images: A good mix of both keeps your email looking lively without being overwhelming. Rather than adding long paragraphs of text, we suggest keeping the email short and linking to a page on your website where readers can learn more.

Strategies to Boost Engagement

Getting people to open and read your emails is crucial. Personalise your messages (everyone loves hearing their name!), provide genuinely useful content, and encourage your readers to click and/or reply. Think of email marketing like hosting a fun chat rather than a monologue.

Regular List Maintenance

Just like tidying up your shop or office, keep your email list neat and tidy. Remove folks who haven’t engaged in a while and focus on those who love hearing from you. It’s quality over quantity!

Watching What Works and Adapting

Keep an eye on how your emails are doing. Are they being opened? Are people clicking through? Use this info to tweak and improve. Think of it as keeping your finger on the pulse. Changing a subject line or tweaking your call-to-action can go a long way when it comes to increasing your open and click-through rates.

There you have it – a handy guide to keeping your emails out of the spam folder and in front of your customers. Remember, it’s a gradual process, so be patient and consistent. And of course, Clixio is here to help you every step of the way.

Not sure where to start?

Get in touch with us at Clixio.io, and we’ll help you navigate the world of email marketing with ease. Happy emailing!

Clixio is an all-in-one CRM focused on automating various aspects of your marketing strategy using highly customisable automation workflows. Click here to learn more