Send WhatsApp Media (Images, Video, Audio, Document) via Workflow

We’re excited to introduce the WhatsApp Media Action—a brand-new workflow step that allows you to send rich media (images, videos, documents, and audio) through WhatsApp automatically. Enhance your campaigns and support flows with eye-catching media and clearer context.

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  • 🖼️ Image JPEG, PNG & more
  • 🎞️ Video MP4 & other WhatsApp-approved formats
  • 📄 Document PDF & other file types
  • 🔊 Audio MP3, OGG & more

Contextual Captions: Add captions to images, videos, and documents for richer storytelling or clearer instructions.

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Create / Edit Workflow: Add Action → WhatsApp: Media.

Select Image, Video, Document, or Audio.

Upload your file and (if supported) enter an optional caption.

Save and publish—your workflow will now deliver media automatically at the right step.

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Audio files are sent without captions; any text in the caption field is ignored when Audio mode is selected (WhatsApp API constraint).

Media size limits follow WhatsApp Business API guidelines; please keep files within WhatsApp-recommended limits for optimal delivery.

Images: JPEG or PNG less than 5 MB

Videos: MP4 or 3GP less than 16 MB (H.264 video + AAC audio)

Audio: AAC, AMR, MP3, M4A, or OGG (OPUS) less than 16 MB

Documents: TXT, PDF, DOC/X, PPT/X, XLS/X less than 100 MB

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🎨 Richer Customer Interactions: Showcase products, send how-to videos, or deliver PDFs directly in WhatsApp.

Streamlined Automation: No manual sending; media is dispatched automatically as part of your workflows.

📈 Higher Engagement: Media messages stand out in chat feeds, boosting click-through and response rates.

📚 Support Article: Full setup guide and best-practice tips available here.